Stressed about Car Buying?

Relax, You’re At Checkered Flag

1 Person. 1 Price. 1 Hour.

We’ve Made Car Buying Simple & Hassle Free

A Checkered Flag product specialist shaking hands with a customer at her desk

One Person

Your dedicated, non-commission product specialist helps you find the right vehicle. That same person guides you through the purchase, including financing and delivery. No handoffs to a separate finance office. No unnecessary steps that waste your time. One familiar face from test drive to delivery.

A Checkered Flag specialist handing a key fob to a customer

One Price

Everyday Low Price — We shop the market daily to help set our lowest price, offered up front and haggle-free. We’re so confident in the value we offer that every new and pre-owned vehicle comes with a no-questions-asked, three-day money-back guarantee.

A couple talking with a Checkered Flag specialist beside a new truck in the showroom

One Hour

Once you say, “I’ll take it!” our goal is to complete your purchase in about an hour. Working with one specialist helps keep the process simple, so you can spend less time at the dealership and more time enjoying your day.

Here’s What To Expect

  1. Tell Us What You’re Looking For

    Take your time. We’re here to listen to what matters to you and answer your questions. Whether you know exactly what you want or need help narrowing things down, you can count on a patient, knowledgeable specialist to help you make a confident decision.

  2. Find Your Fit

    Explore vehicles, take a test drive and review Checkered Flag’s Everyday Low Price together. Your specialist’s pay isn’t commission-based, so the focus stays on helping you find the most affordable vehicle across our stores that fits your needs.

  3. Make It Yours

    When you’re ready, your specialist will explain your financing options, walk you through the final purchase details and get you ready for delivery. Then comes the fun part: getting the keys.

A Few Questions, With Some Straight Answers

Is The Price Really Non-Negotiable?

Yes, it really is. Checkered Flag’s Everyday Low Price is based on ongoing market research. It’s our lowest price, offered up front. You get our best deal from the beginning, without needing to haggle.

Comparing another offer? We’ll help you look at the full cost, including fees and add-ons, so you can see how the deals stack up. Be sure to factor in the extra value of Winner’s Edge, too, with benefits including no-charge lifetime oil changes, Virginia state inspections and more on eligible vehicles.

Who Will Help Me With Financing?

Your product specialist will explain your financing options and guide you through completing your purchase. It’s all part of the same buying experience, with someone who already understands your needs.

When Does The One-Hour Goal Start?

When you’ve chosen your vehicle and said, “I’ll take it!” From that point, our goal is to complete your purchase in about an hour, though timing can vary. You’re welcome to take as much time as you need to explore, test drive and ask questions before deciding.

Local Roots. A Personal Commitment

For more than 64 years, Hampton Roads drivers have trusted Checkered Flag. We’re locally owned and operated by the Snyder family, whose members work on site with our teams to help make your experience a great one.

We listen to our guests and keep improving how we do business – because making things easier for you is what drives us.

  • Vintage Virginian-Pilot newspaper photo of a Toyota in front of the Checkered Flag Motor Car Company
  • Vintage photo of a couple standing beside a car under the Checkered Flag sign
  • Vintage photo of the Checkered Flag Motor Sports Center building
A Checkered Flag specialist shaking hands with a customer

Your Next Car Starts With An Easy Conversation

Ready to shop? Explore our selection across Hampton Roads. Still have questions? We’re happy to help you figure out your next step.